We launched SweetChops during the height of COVID – a bold, plant-based concept built to turn heads and win hearts. This wasn’t just about food. It was a creative statement. We teamed up with Top Chef Canada’s Dusty Gallagher to develop a menu that was as satisfying as it was unexpected, then wrapped it in an award-winning brand identity that pulsed with colour, character, and bite.

The visual identity explores themes of desire, ecstasy, and temptation – designed to seduce. Paired with unapologetically craveable food, the result is a visceral brand experience that leaves people satisfied and wanting more.

Every detail is intentional – from the loud, joyful palette to the irreverent copy to the art direction behind our shoot with the legendary photographer and friend, Chris Robinson. We won Best Veggie Burger list in Foodism magazine, landed national press, and proved that plant-based doesn’t have to mean quiet.